start with why

in simon sinek’s book “start with why” he expands on his TED talk. he uses the ‘golden circle’  to explain the power of starting with the question ‘WHY’ rather than ‘how’ or ‘what’ when trying to inspire others to take action.

the golden circle is also a good way to work on inspiring ourselves to take action and make the changes that will get us ‘unstuck’

so, whatever the coaching issue, whatever the goals you come with, we start with’WHY is that important?’ the answer to this becomes your purpose statement.

then we focus on ‘HOW do I bring that purpose to life?’ these will be the strategic skills that we will work on developing.

finally, we look at ‘WHAT might we expect or hope to see as that happens?’  the answer to this becomes the outcomes that we will work towards

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